Just another company? Nope, don’t think so. We are Picadeli - a leading global food-tech company in healthy fast food with more than 2.000 salad bars across Europe and the US. We offer an innovative and intelligent salad bar concept where consumers can pick and mix their own delicious, healthy and affordable salads.

At Picadeli we are a group of dedicated colleagues who really and truly believe in our vision: a world where fast-food is the opposite of junk food. We are on a mission to democratize healthy food by making it accessible, affordable and appetizing.

We are looking for a dedicated, driven and hands-on Marketing Manager to join Picadeli group. Do you have strong understanding of digital marketing trends and tools? Do you have creative attitude, innovative mindset and problem-solving abilities? Do you have experience from FMCG, grocery retail or equivalent business/industry and wants to work collaboratively in a fast-paced environment? Wow, you must be the one!

YOUR MISSION

As the Marketing and Category Manager, you will play a pivotal role in developing marketing strategies and executing campaigns and activities that drive traffic and sales, enhance brand awareness, attract new clients, and engage our existing audience. You don’t hesitate to put on your working gloves and be a visible part on supporting our field sales team- sometimes even jumping there yourself and visit our customers or creating events at site. You play a pivotal role leading the company together with Sales Manager and Country Manager and you'll work closely with cross-functional teams, incl Global Marketing Team, to ensure alignment with company goals and values. Picadeli Finland´s office is in Kivikko, Helsinki. In this role, you will work either from the office or out in the field. At some point when you need to, you can work from your home, but since you are involved in leading the company we want someone who wants to be present where it all happens.

MAIN RESPONSIBILITIES:

• Brand management and development. By using and adapting Global Brand guidelines, you spearhead Picadeli’s brand development in Finland, ensuring consistency in brand messaging across channels; driving our B2B narrative and thought leadership whilst increasing our brand strength and attractiveness.
• Strategic planning. Develop and execute comprehensive marketing strategies aligned with Picadeli's overall business objectives, ensuring a strong and consistent brand presence.
• Campaign management. Adapt and execute (in close collaboration with Sales Manager) the Global Commercial Calendar into B2B and B2C integrated marketing campaigns, promotions, and events–to drive foot traffic to Picadeli Salad Bars locations and increase sales.
• Brand extension. Responsible for building our Food-To-Go brand awareness and market attractiveness by developing and executing smart collabs and promotional activities and events.
• Partnership and collaborations. Explore and establish partnerships with local digital- and PR-agency to build mutual beneficial relationships.
• Budget management. Effectively manage marketing budgets, ensuring optimal allocation of resources for maximum impact.
• Market research. Conduct market research to identify trends, customer preferences, and competitor activities, providing insights to shape marketing strategies and promotional activities.
• Category management- Country responsible for following HQ led food strategy and making sure that new products and assortment changes are made with given news launch windows. Close contact with HQ led purchasing and Food team.
• Leading local new product development process together with Quality coordinator.
• Responsible of customer assortment, KPI’s and follow up on changes in the assortment mix.
• We work hybrid when its needed- but mostly time is spent at the office or at field with customers or sales team.

QUALIFICATIONS:

• Cultural fit- outgoing personality and you love to shine!
• Proven experience, min. 3-5 years, in strategic marketing roles
• Strong understanding of digital marketing trends and tools
• FMCG, grocery retail or equivalent business/industry experience is a merit
• Master’s/bachelor’s degree or equivalent in Strategic Marketing or Business in general
• Creative attitude, innovative mindset and problem-solving abilities
• Hands-on personality who loves to work with fast pace and sales-oriented environment
• Analytical skill and ability to work collaboratively in a fast-paced environment
• Excellent written and verbal communication skills in English and Finnish

WHAT WE OFFER

We offer you an opportunity to take on an exciting role in a business where you will always be challenged. We believe in empowering our employees, and in creating an environment where everyone can become the best version of themselves. We are also very proud to be certified as a Great place to work.

APPLY

Is this the right job for you? Please send your application as soon as possible at the latest 2025-03-10. If you have specific questions that you feel the need to sort out before sending your application, please contact Recruit Partner’s consultant Martina Nordberg at +46 73 624 77 24 or email martina.nordberg@recruitpartner.se.

ABOUT US

Picadeli offers a high-tech salad bar concept where the customers mix their own delicious, healthy, and affordable salads. Picadeli launched the first salad bar in Sweden in 2009 with a wish to change eating habits by offering a whole new way of buying salads. Today, Picadeli is a fast-growing international company that has established more than 2000 point of sales across Europe and US.

The Picadeli brand is a unique concept and an inspiring consumer experience, delivering tasty salads while also ensuring high food safety standards and ease of use. Picadeli knows that having the winning concept today does not guarantee being the winner tomorrow and is therefore constantly reinventing and improving its solutions toward retail customers and consumers. Continuous and rapid innovation is truly at the heart of Picadeli. Read more at picadeli.com